Juleskum

Juleskum – Sweden’s Classic Christmas Marshmallow

Soft Marshmallows with a Seasonal Strawberry Flavor

Juleskum is a light and fluffy marshmallow candy with a mild strawberry taste. The pieces are shaped like Santa figures and have become a familiar part of Swedish holiday traditions. The texture is soft and airy, and the flavor is sweet but gentle, making them easy to enjoy for both kids and adults.

A Swedish Candy Tradition at Christmas

Since the 1960s, Juleskum has returned to stores every December. It is often eaten on its own, given as a gift, or used as decoration in candy bowls during the holidays. The candy has become a symbol of the season and is one of the most well known Christmas treats in Sweden.

Marshmallow, Gummy and Swedish Candy in One

Juleskum sits somewhere between a classic marshmallow and a soft gummy. It has the bounce and chew of a gummy but the texture and sweetness of a marshmallow. As part of the Swedish candy tradition, it offers something a bit different—seasonal, nostalgic and unmistakably local.