Founded in Sweden in 1916, Marabou introduced its iconic milk chocolate bar in 1919. Its signature recipe, caramelized for richer flavor in the 1950s, still makes it a household favorite and a symbol of Swedish sweetness.
Timeless Favorites
From smooth Mjölkchoklad (milk chocolate) to flavored bars like Daim, Apelsinkrokant, Mintkrokant, and Oreo-infused varieties, Marabou blends creativity with cherished taste traditions.
Quality & Responsibility
Today owned by Mondelez International, Marabou sources cocoa via the Cocoa Life sustainability program. While some products use RSPO-certified palm oil, their core milk bar is palm-oil free—reflecting their commitment to responsible sourcing.
A Swedish Icon
With over a century of history, the brand’s familiar “M” logo and the slogan “Mmm…Marabou” evoke everyday joy. Marabou’s premium bars are sold globally—including through IKEA—to chocolate lovers in Europe, North America, and beyond.
